Why Building a Brand Will Make Your More PROFIT
Strong brands generate interest, attract new customers, and strengthen a business’s overall marketing strategy. Building and protecting a powerful brand are the key factors that determine how much profitability your business can realize. In business as in your career, having a strong personal brand can set you apart from your competitors. Marketing it has become a requirement for getting noticed, garnering a loyal audience and making a lasting impact.
Successful organizations consider branding an investment, and they know their brand is a valuable asset. Just look at those considered the strongest global brands: Apple, Adobe, Microsoft, Facebook, and Coca-Cola.
Successful Branding Leads to Increased Revenue
We know there’s a connection between brands and revenue, but let’s get specific.
- Brands with strong reputations offer 31% higher shareholder return
- Strong brands have more engaged employees who can help their company grow profits 3x faster than competitors.
- In B2B, the top 10 brands with the best customer connections had a 31% greater revenue growth over three years compared to the 10 lowest brands.
Many think that only the “big consumer” companies can realize these profits. They spend more money and time promoting their brand and therefore they realize a higher ROI. But B2B brands now realize the benefit of building a compelling brand. From storytelling and consistent
messaging to conveying a mood with relevant visuals, your organization can realize a return from the unification of your brand.
Watch The Video Below For More Info….
The key is to build the business while keeping the feelings associated with your product — i.e. the brand — in mind. You can do this in three ways:
If you have a coffee shop startup and want to attract an artsy crowd, have pop-up performances and contests geared towards that audience. People who are part of this feel like they’re co-creating the building of the brand.
Create a sense of belonging
Make people feel like they’re part of a community. Don’t just create swag with your logo on it. Stand by a set of values and tie your business into a bigger, relevant conversation. People love being part of a group and having symbols that demonstrate that.
Act and communicate like a friend
Knowing things about your customers, like their email addresses, allows you to learn more about them as you engage in an ongoing dialogue. Use social media and emails that are personalized for them to connect even more.
This is true whether you have a physical store, e-commerce or service-based business.
These are 3 easy simple ways that I have followed Why Building a Brand Will Make Your More PROFIT. Now as I mention, on the video above I go into more details on how the whole process work. So be sure to watch the video above, so you’ll get more shinning on the Idea.
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